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Digital Marketing Career Tips

I attended a webinar on ” How to shape your career in digital marketing by Digital Deepak”. He gave an intro about his journey as Digital Marketer. He did not start his career as a digital marketer but he wanted to grow his blog on motorcycle publication called BikeAdvice. To improve the blog he learned digital marketing and the blog Bike Advice became a superhit with 1,00,000+ followers and 1 Million+ page views per month.

Why Digital Marketing Job?

The demand for digital marketer is high as there are no skilled professionals in the market.

Traditional marketing is failing now because people rarely use TV, Magazines and Newspapers. Everyone has digitalised. Hence the marketing has to be digitalised

Digital marketing is very effective to sell the product. Hence the digital marketers are highly paid. This is one of the attraction for digital marketing jobs.

Everyone wanted to work with their own freedom and power. If you become a digital marketer you can work as a freelancer, or you can work from home at your pace or u can use it to grow your own business.

Tip 1: Choose a niche and focus on it

Have you heard of the Pareto Principle?

This says that 80% of the result comes from 20% of the effort (80/20).

Digital deepak says we need to focus on one thing which gives 99% result. (99/1)

He pointed that our success depend on the intersection of Passion, Talent and Market Demand.

In the digital Marketing if you choose to be SEO expert in E-Commerce then the people who are looking for SEO on E-Commerce will reach you rather than going to a General Digital Marketer. Hence you can earn more as people in specialised area are less.

Be Focussed and Earn more

Tip 2: Work for others to gain experience

When you work in a company you understand how business industry works and you can expand your network. Networking is important when you do business.

You can learn from others experience and get a chance to explore on someone else’s cost . That is you can learn more without spending any money. For example: If you want to learn Facebook boosting , learning theory alone won’t serve the purpose. So you need to get some hands on experience. This hand on experience you can get when you work in a company at their cost.

When you want to do your own start-up, it is like you are investing without knowing the profit. In simple words it is risky. If you have a job and you can work on ur start-up as a side-business , and can quit the job when you succeed in your start-up. This is what Digital Deepak did during his initial stage of his start-up. He launched his first course on Digital Deepak before quitting his job.

Tip 3: Make money as a Freelancer

Personal Brand: You have to put yourself in a position where companies are looking to hire you than you looking for jobs.

Website : Start a website and brand yourself.

Tip 4: Publish a book for personal branding

People look at book authors as experts. Publishing a book add an additional advantage to us as experts.

You can share the book with whom you want to do business. They can’t throw the book off like they do with a visiting card. Hence our contacts stays with them.

In this link Digital Deepak explains about a seminar he attended on “A Guide to Self Publish your book “- by Gerry Robert : https://digitaldeepak.com/publish-a-book-and-grow-rich-gerry-robert/

Tip 5: Make money through Affiliate Marketing

In Affiliate Marketing we get commission for marketing other company’s product. If we have personal brand we can earn a lot by affiliate marketing.

We all wanted a Passive income and Affiliate marketing can give us passive income.Digital Deepak shared how he earned by Affiliate marketing to give us an inspiration. Yes!! He was not boasting, he even showed us the screenshots of his earning through Affiliate marketing.

Tip 6: Start a Digital Marketing Agency

There are a lot of procedures involved when you start a Digital Marketing Agency. Digital Deepak owns a digital marketing agency – PixelTrack.

When you start a digital marketing agency the first thing to do is : Choose your niche. In Tip 1 we have mentioned that the niche you choose should be focussed , then only you will succeed in your business.You should have experience on the niche you select atleast do some consultancy project on the selected niche before starting the agency.This helps you understand the market and the customer.

It will take at least 4-5 years to position your brand in the market. Once you make the brand , you will start getting clients fast.

You need to be involved in all the areas in the initial stages because the clients trust you and the project you get is because of your personal brand.

Choose a name for your digital marketing agency in such a way that you can expand it in the future.

NEVER hire a Digital Marketer again !!!

…because they are so damn expensive !

Are you a Small/Medium Scale Entrepreneur ?

Are you spending so much time on mundane marketing tasks ?

You can now automate almost all your repetitive tasks using these amazing tools

Here is an amazing opportunity to learn these 2020 skills from the best Digital Marketer in India

Deepak Kanakaraju aka “Digital Deepak”

Master the 2020 Digital Marketing Tools from Digital Deepak

Digital Marketing Tools Mastery

Do not wait !!

Get Digital Marketing Tools Mastery now.

Apply the coupon code ” 2020TOOLS” to get 86% OFF.

GRAB THE OFFER NOW!!!

How do you benefit from the course ?

The course covers all the digital marketing tools required for 2020.

The course will be updated and you will be get access to that too.

You can get back the investment in a month.

You will get lifetime access to this course materials and the updates, You can refer them anytime you want or need and make use of it.


The best part is you can get the course now for the lowest price.

Don’t miss this offer. You are gonna learn from the best digital marketer in India.

Now, what are you waiting for ?

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COURSE CURRICULUM

Digital Marketing Tools

  1. Instapage – Landing Page Creator Tool
  2. Zapier – Marketing Automation Tool Review
  3. Unbounce – Landing Page Creator Tool Review
  4. Typeform – Survey and Research Tool
  5.  OptinMonster – Lead Generation Tool for Bloggers
  6.  MindNode – Mind Mapping Tool for Brainstorming
  7. Canva – A Simple Design Tool for Digital Marketers
  8. Zoom Video Conferencing & Webinar Tool Review

Email Marketing Tools

  1. ActiveCampaign – Email Marketing & CRM Tool
  2.  ConvertKit – Email Marketing Tool for Creators

SEO Tools

  1. Google Search Console – Free SEO Tool for Website Owners
  2. Moz Pro – SEO Analysis Tool
  3. Ahrefs – SEO Tool for Digital Marketers
  4. Screaming Frog SEO Spider for Website Crawling

Web Analytics

  1.  Google Analytics – The Best Free Analytics Tool for Webmasters
  2.  Google Data Studio – Data Visualization Tool
  3. Hotjar Behaviour Analytics Tool Review

Advertising Tools

  1. Google Ads for Digital Marketers
  2.  Facebook Ads Tutorial for Beginners
  3. Twitter Ads Tutorial for Beginners
  4. Quora Ads Tutorial for Beginners

Video Making & Editing Tools

  1. Screenflow Overview – Video Editing Tool for Mac OS

Learning Management Systems

  1. Teachable – Learning Management System Review
  2. Thinkific Learning Management System Review

Web Hosting & Cloud Storage

  1.  WPX Hosting – Best WordPress Hosting for Bloggers
  2.  Amazon S3 – Best Place to Host Public Files

Your Instructor

Deepak Kankaraju

Deepak Kanakaraju is a digital marketing author, speaker, and consultant. He blogs about digital marketing at http://DigitalDeepak.com and heads digital marketing at Razorpay.com.

He has previously worked in well-known B2B and B2C startups such as Exotel, Practo & Instamojo. Before that, he founded a publishing startup called BikeAdvice.in and had an exit.

He has invested over a million dollars in digital advertising through the course of his career. He has extensive experience in all the major digital marketing channels such as Search Engine marketing, SEO, Display Marketing and Integrated Digital Marketing.

Frequently Asked Questions

Q. When does the course start and finish?

A. You are free to start and finish the course at your convenience.

Q. How long do I have access to the course?

A. You have lifetime access to this course! Yes. You can access it whenever and wherever you want.

Q.What if I am not satisfied with the course?

A. If you are unsatisfied with your purchase, contact me in the first 30 days and you will get the full refund.

GRAB THE OFFER NOW!!!

Understand Your Customer Avatar

2nd class of Internship program by Digital Deepak was about the importance of understanding our customer avatar.

Good conversation is key skill for marketing. Deepak sir shared his experience that how he communicate with his customers. Understanding the customer help us communicate with them properly.Digital Deepak usually communicate friendly and it makes his customer feel that he is talking with a single individual. To improve our communication we should be authentic with our customers. They should feel it is real. We should know well our audience. Customer Avatar helps in understanding our audience better.

A better marketer should have life experience in addition to the communication skill. The way to improve life experience is travel and learn new skills.

Target Audience

The success of any business lies on how you understand your target audience. A target audience is a specific group of customers who are most likely to respond to our product and services. Target audience can be defined in two ways : Demographics and Pschycographics . Finding the target audience definition will help us to create a tone of voice that really speaks to our customer.

Target audience analysis gives direction for our marketing and ensures more consistency in messaging and building strong relationship with our customer. Hence the conversation with target audience should start with a question which is already in their mind. This is better than starting a new conversation.

We may have wide variety of audience.But our target should be on the center not on the border. The best method adopted by Deepak sir to communicate with his audience is Email Marketing. He is able to write so well because he know his target audience very well through interactions, surveys and calls.

Live Example : Customer Avatar Survey.

Deepak sir conducted a quick survey to find his target audience. He analysed the data and compiled the result on various aspects of target marketing. He posted the results in Facebook and made a call with the person who matched 100% with his results. Surveys, interactions and calls help us understand our target audience better.

Niche: People interested in learning digital marketing

A customer avatar survey of people who are interested in learning digital marketing was conducted. The survey form is shared here: https://forms.gle/XmNBPXPj1JRJ3v7e9

The result of the survey is as follows:

Jowher is 25 years old and is currently working abroad. He is married and have a kid. He is looking for a perfect job so that he can stay with his family and can even work from home. According to him, digital marketing is a good career option as we live in a time where people use the internet for everything.He has a Facebook page but no YouTube channel and no Blog.He is beginner in the field of digital marketing.

IIT Madras – The Heaven among Campuses

IIT Madras – Indian Institute of Technology, Madras is a place of exposure and opportunity. IIT is the best platform to explore whatever we want. IIT is not just a college, it’s about discovering yourself, discovering what your passions are and discovering what you actually are. Most of the engineering who passed out from IIT madras do not work as engineers, they work on their passion. They will be good at communication, managing ,leading and will be a good techie too.This is not just about IIT Madras but all the IIT’s . I have chosen IIT Madras because I did my M.Tech from IIT Madras.

Amazing Campus

IIT Madras is located in the city of Chennai which is also the state capital of Tamilnadu, a southern state in India. The campus is spread over 250 hectares of lush green forest with deers and monkeys crossing the road. It is an eco-friendly place and anyone who enter the campus will get lost into the beauty of the campus.

Academics

IIT Madras is ranked first among engineering colleges by the National Institutional Ranking Framework in 2019 and first overall.It is the third time in a row that IIT-M has been ranked India’s No.1 in the engineering colleges category, ahead of its older peers such as IIT Bombay and IIT Kharagpur. It is also No.2 in the overall ranking of institutes of higher learning.

The Central Library  is a 5 storey building which provide information services and access to bibliographic and full text digital and printed resources to support the scholarly and informational needs of the Institute Community.

Awesome Infrastructure

IIT Madras is having one of the best infrastructure which is a mix of modern and traditional elements. Most of the classrooms are AC except a few.The institute has more than 100 laboratories and 23 Research Centre of Excellence. The research facilities are available to internal and external users (both from academic institutions and from industry).

There is a Student Lab at IIT Madras known as Centre for Innovation (CFI) . It started with a vision to promote informal learning and foster innovation and invention in technology, with a focus on technologies aimed at contributing positively to the environment and to the society. If you have an idea you can make it happen and walkout with the product.

Best Faculties

Minimum Qualification for all faculty positions is Ph. D., with first class or equivalent (in terms of grades, etc.) at the preceding degree in the appropriate branch, with a very good academic record throughout. This make IIT’s different from other engineering colleges where the faculties are just M.Tech degree holders. Also the faculties work for industries as well which helps the students to get practical experience.

Great Student Facilities

The institute has large mess complex where more than 3000 people can dine together. This mess can be used by boys and girls. Special messes are available where only girls are allowed.

Himalayan Mess Complex

IIT Madras provides opportunity for students to exercise at the Institute Gymkhana or play games like Tennis, Basketball, TT or play cricket at the Chemplast Cricket Ground. You may also participate in various other sports at Manohar C Watsa Stadium or Sports Complex. There is also a well built and maintained swimming pool inside the campus.

Chemplast Cricket Ground
Manohar C Watsa Stadium

The Open Air Theatre (OAT) is one of the most striking assets of IIT-Madras. Students, faculty and staff can watch recent movies on all Saturdays. It can seat over 7,000 people and usually plays to packed capacity.

Successful Alumni

Alumni are the back bone of any IIT Madras. They not only depict a picture about the past but light the way for the present and the future batches. , IIT Madras has produced large number of successful managers, leaders and entrepreneurs .

Alumni Committee of IIT Madras maintains a strong network of its alumni so that they always remain connected to their Alma Mater and each other. It is through these IIT Madras develops a mutually beneficial relationship between the Department and our Alumni.

How to start a YouTube channel

YouTube stars are now the celebrities because they are the people who have earned an audience by creating content geared toward cooking, teaching, entertaining, reviewing, and being awesome on the internet. Even the children make crores and crores from YouTube. We came across the recent news on 8-year-old Ryan Kaji who got into the YouTube top earners list, with $26 million this year alone.

Youtube is now a platform to show our skills and earn money with less investment. If you are passionate about something and you want to share it with people or you just want to connect with people in a fun-way or if you want to make it career YouTube is the platform for you.

Things to Know Before Starting a YouTube Channel

  1. Keep your videos focussed on few things as possible
  2. People watches your video only if they get something from it. So you should have an idea about your audience and what they benefit from your channel.
  3. You should make at-least one video in every week. It will work best if it is periodic. You should continuously engage them.
  4. You should be ready with 100 video ideas. The reason is you should not face a situation where you are stuck with ur next video.
  5. Choose your video equipment – Phone, Camera ,Tripod etc.
  6. Lighting has dramatic impact on video quality which in-turn decides the subscribers.
  7. Decide on your filming and uploading schedule.
  8. Quality of your video should never be compromised.

Guidelines to start a YouTube Channel

  1. Create a Gmail account if you don’t have one.
  2. Login with your Gmail account on YouTube.

3. Click on create channel

4. Click Get started with your channel

5. U can start a channel in your name or you can use a custom name. Select based on ur requirement.

6. If you select custom name, then give channel name and click CREATE .

7. Add a profile picture and give description of your channel and click save and continue.Now your channel is ready to upload your first video.

8. Create your first video and edit it . Save your video with filename as one of the keyword.Upload in YouTube. Click on Upload video or video icon on the top right side of the YouTube channel

9. Now give a suitable title and description. First three words of the title should be the Keyword and First 3 sentence of the description should contain the Keywords.

10. Click Next and Click Publish Now and select Public and Click Done.

Now you can share your video in WhatsApp, Facebook, Instagram with your friends and family and get likes and subscribers.

iMovie For Beginners

Every one of us are born video editors. We have the idea, but we don’t have a user-friendly platform to work on. Here is the solution for all us – iMovie – the free video editing software. If you learn how to edit videos in iMovie, you can create Instagram clip or maybe even a short film. Here is the beginner guide which will help you to become short film maker. iMovie is the best app to edit videos easily.

iMovie – the free video editing software

iMovie is software that can be used to cut and edit videos, music, and graphics without changing any of the original files. They’re powerful tools for filmmakers .Professional video editing software  like Adobe Premiere Pro and Final Cut are very costly, whereas iMovie is a free video editing software .Hence it is  a great place for beginners to start.

iMovie is an Apple product and  is designed keeping the average user in mind. This doesn’t make iMovie an ineffective tool. A little practice is enough to be a best video editor in iMovie. Now start learning how to cut video in iMovie with some of the basics steps below.

Create New project

Step 1 : Click Create New

Step 2 : Select Movie from Movie and Trailer

Import Video

Now we will import videos and audios into iMovie

Step 1:  Click on Import Media

Step 2: Select videos and audios to be imported. Click import selected

Step 3: Drag and drop the video to the timeline

Now video is ready to edit.

Editing the video in iMovie

In this editing process you can trim and edit your videos. You can also add music and titles to your videos and make it a fantastic clip. Here is where you need to be creative. All the tools to aid you are available here in iMovie. Let us learn have a look at each of them.

Step 1: Trim the video

Click the video in the timeline and press ⌘+B to cut the video. Delete the unwanted part of the video.

In order to trim the video, you can also simply compress the video in the timeline.

STEP 2: Drag the audio clip underneath the video in the timeline

Step 3: Click on the Titles tab. Select a title and drag and drop it above the video in the timeline

Insert an image in a video

In video editing process we often come across adding picture to a video like inserting a logo. Let us see how this is done in iMovie.

Step 1: Import the image

Step 2: Drag and drop the image above the video in the timeline.

Step 3: Now select the image in the timeline and click on the cropping icon.

Step 4: Select Fit

Step 5: Click on video overlay settings

Step 6: Select Picture in Picture and move the logo to the place where it is required.

Now the logo is ready and our video is perfect. Let us now export the video and save it.

Exporting the video

Step 1: Click on the Share icon and select File

Step 2: Save it in the desired location in your computer.

Now you are familiar with iMovie video editing. Keep practicing and become a pro-video editor in no time.

Internship Program by Digital Deepak

Myself with my husband started our start-up on E-learning education. The content quality is good extremely good as my husband is one of the best Math Teacher (IIT ian ) in the IIT JEE Entrance Coaching Field. Quality content making is not at all a problem for us. But ” Marketing ” was our hindrance. So we decided one of us should learn the marketing skill. Hence I joined a digital marketing course nearby. Learning theory is stupid and I wanted to work on live projects and wanted a real mentor. At this moment, I came across “3 Month Internship Program by Digital Deepak”. I would say it “My best opportunity to learn Digital Marketing from the real mentor – Digital Deepak”. This 3 month internship program is a good opportunity to get hands-on experience on the basics and various aspects of the digital marketing process. (https://digitaldeepak.com/ )

Digital Deepak Internship Program

Here are some of the key points from the Internship Program

The internship program started with an introduction of the ever expanding market, Global economics etc. This segment highlighted that “Deciding where to compete is half our success”.

Improve your communication skill

This segment was about the necessity of communication skill in Digital Marketing. Communication skill is essential in all the field. Communication skill means understand, listen and carry out properly. Some of the ways to improve communication skill are:-

  1. Read for 30 minutes
  2. Listen to podcasts for 30 minutes
  3. Write a lot (minimum 500 words)
  4. Watch English sitcoms

Future of Digital Marketing

Digital marketing will never die or will never be automated as other fields. As needs and products increases ways to market them also increases. So if we focus on communication skill and human phycology we can always find a pace for us.

Integrated Digital Marketing

Integrated Digital Marketing is the art of using all the digital marketing methods available today in a way that each digital marketing channel compliments the other by playing its strength rather than trying to reach the goal of increasing the revenue and customer base on its own.

  1. Search Engine Marketing: Ad will be shown only to the targeted audience and payment is based on the click.
  2. Search Engine Optimisation : Improves the organic traffic
  3. Email Marketing: Collects lead, subscribers and send marketing messages.
  4. Social Media Marketing: Marketing through Facebook, Instagram etc.
  5. Digital Display Marketing: Animated and Interactive banners can distract readers
  6. Content Marketing : “Quality content ” means people get attracted towards it automatically.

Focus your area

” If you are everything to everyone, you will be nothing to no one” . We need to be really focussed o achieve success in our business.

Niches

3 major Niches are : Money, Health and Relationships.

In order to find the profitable niche, do market research and find solution to your own problem. “Scratch your own itch “

Keyword Research

There are many tools available online to find most wanted keywords or more searched keyword. Those tools provide us with the search volume. Some of the keyword search tools are :-

  1. Adwords Keyword
  2. UberSuggest
  3. Answer the Public
  4. Ahrefs
  5. MoZ
  6. SEMrush
  7. Search console

Long tail Keyword : They are more specific and people pay more for long tail keyword

Google Trend

Google Trends is a website that analyses what is hot in the market based on the popularity of top search queries  across various regions and languages. The website uses graphs to compare the search volume of different queries over time.